What will your website cost?

Visual design

How fantastic do you need it to look?

• I'm happy with a basic out-of-the-box template design
• You guys are good at what you do – I'd like a high-quality custom design
• This is incredibly important, I want to put some major effort into getting it right ($2000+)

Functionality

What can it do?

• Up to 5 editable pages
• Up to 20 editable pages, complete with sub-sections
• Information-heavy site with hundreds of pages ($1200+)

• Photo gallery
• Portfolio (like a photo gallery, but with case studies etc.)
• Discussion forum
• Blog

• Forms (such as contact form, quote request form, etc.): How many forms do you need (approx.)? 1 3 5 15
• Ecommerce or shopping cart: What sort of ecommerce do you plan to do? I sell just one great product I sell less than 30 select products I sell over 30 different products, with many product variants. This website will represent a major retail operation
• Online credit card payments ($25/mo, plus any bank fees)

Marketing & promotion

Your website isn't going to promote itself!

• Basic Search Engine Optimisation – making sure your website is listed in the popular search engines & directories
• Advanced SEO & promotion, plus creating plan for ongoing performance improvement

• Let's make sure your website is easy-to-use: What level of usability testing do you want? None at all, it doesn't matter if my website is confusing or hard to use Medium: one video of a visitor browsing my site. Fix the important issues. Intense testing: multiple videos, serious focus on fixing the issues ($1000+)
• Online advertising (eg Google Ad setup & measurement)
• Social media promotion (eg Twitter, Facebook, LinkedIn integration)
• Email marketing setup & integration

Maintenance & hosting

Boring, but your website needs somewhere to live

• Basic:
  • backup
  • uptime monitoring
  • 100Mb limit
• Recommended:
  • backup
  • uptime monitoring
  • visitor statistics
  • 1 Gb limit
  • unlimited email forwards
• Advanced:
  • backup
  • uptime monitoring
  • visitor statistics
  • monthly checkups
  • 6-monthly reports
  • customisable limits

• Domain name registration & management (eg “yourbiz.co.nz”)

How close are these options to what you need?

We realise your business is unique.

• Looks fine to me. I drink it the way it comes out of the kettle.
• They're mostly OK, but we'll have to chat about some specific ideas I have
• My website is really cutting-edge, and I'm planning many things that aren't on this list

Last few questions...

• What is the purpose of your new website?
  
• What primary factor determines the success or failure of your website?
  
• What are some other websites that are similar to what you want?
  
• Phone number or email (so we can contact you):

Find out what it costs!
Don't worry, you won't be committing to anything.